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Sept. 1, 2022

The Last Days Of The BBC?

The Last Days Of The BBC?

Is the national broadcaster moving towards some kind of closedown? With the likely next prime minister challenging the BBC’s accuracy, and one of its most prominent former presenters questioning its impartiality, while the frozen licence fee and inflation mean it can do less and less, is there a better model of public service broadcasting? A century after its foundation, should the corporation cede the field to the newcomers - Netflix and Disney? Patrick Barwise, emeritus professor of management and marketing at London Business School and co-author of The War Against The BBC tells Phil and Roger why, despite its problems, the BBC remains a vital part of our national life and needs all of our support. 


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Patrick Barwise Profile Photo

Patrick Barwise

Patrick Barwise is the co-author of The War Against the BBC, along with cultural commentator Peter York. Patrick’s background is more to do with business. He was the chairman of Which? from 2010 to 2015, and has been with the London Business School since 1976, where he is Emeritus Professor of Management and Marketing. He has taught MBA and executive courses there, as well as researching empirical work related to practical management and policy. His previous books include Television and its Audience, Simply Better and The 12 Powers of a Marketing leader.