Patrick Barwise

Patrick Barwise is the co-author of The War Against the BBC, along with cultural commentator Peter York. Patrick’s background is more to do with business. He was the chairman of Which? from 2010 to 2015, and has been with the London Business School since 1976, where he is Emeritus Professor of Management and Marketing. He has taught MBA and executive courses there, as well as researching empirical work related to practical management and policy. His previous books include Television and its Audience, Simply Better and The 12 Powers of a Marketing leader.